Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
ASSESSMENT BRIEF

COURSE: Bachelor of Business / Bachelor of Accounting
Unit:	Webpage Design and Development
Unit Code:	WPDD202
Type of Assessment:	Assessment 3 (Group Assignment)
Length/Duration:	N.A.
Course Learning Outcomes addressed:	Information strategy, Business strategy and planning and Technical strategy and planning a)To gather, critically analyse, manage and present in meaningful ways information and data, and Systems development and User experience a) To act as an ethical practitioner while demonstrating skills in data analysis, database design, system design, web design and software development and testing, b) To implement and document user experience analysis, design and testing. Communication skills a)To prepare design and system documentation and written reports Teamwork and self-management skills a) To work collaboratively in small teams on a variety of large and small projects to produce models, software, documentation and reports b) To take responsibility for their own time management delivering quality required material on time in dynamically changing technological and communication contexts whether as an individual or member of a small team.
Unit Learning Outcomes addressed:	Upon successful completion of this unit students should be able to: a. Describe and use the client-server internet model, W3C standards, mark-up languages, client-side scripting, server-side scripting to access and manipulate data, database access and internet security b. Analyse and model requirements and constraints for the design of client-server internet applications c. Apply HTML 5, CSS, JavaScript, Multimedia and interactivity to develop highly effective websites d. Identify problems, opportunities and challenges in creating Webpages e. Make recommendations based on accessibility, ethics, and website promotion strategies
Submission Date:	Week 11

Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051

Assessment Task:	A written assignment undertaken in groups of three or four students in the form of a webpage design, implementation, test and evaluation. Your Project will demonstrate mastery of the web development skills and concepts learned in this unit. The project must be your own design and be completed by you — the use of free or purchased web site templates is not permitted (for example, those found in Dreamweaver, purchased or free, blog or social networking templates such as Drupal, WordPress, Blogger, Facebook as well as the textbook’s Case Study Lab). If it is perceived that a web template has been used, the project grade will be no more than “below average”.
Total Mark:	30 marks
Weighting:	30% of the unit total marks
Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day. More information, please refer to (Documents > Student Policies and Forms > POLICY – Assessment Policy & Procedures – Login Required)

ASSESSMENT DESCRIPTION:
ABOUT THE ORGANISATION
Think Green Foundation was founded in October 2010 and is a non-profit organisation that aims to
assist and uplift rural communities with the support of environmental projects. We have raised more
than AUD 3 million to date and have won the UN Champions of the Earth Award in 2017 and 2018.
To date, we have assisted 40 rural communities in South Africa, Botswana and Zambia and planted
more than 40,000 trees.
Our staff currently includes three full time project coordinators, a marketing coordinator and seven
administrative staff members. We also have eight part time volunteers during various stages of the
year.
Our main message is that poverty and environmental degradation are intrinsically linked. By
educating communities to respect the environment, opportunities for income generation are
created.
Target audience
1. The general public. 80% of our funding comes from individuals who hear about our
message through our marketing channels. The remainder comes from corporate sponsorship
and internal profit generation (such as fundraising activities and sale of our branded
merchandise).
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
2. Businesses. Businesses contribute 10% to our funding. We would like to strengthen our
focus on corporate sponsorship during 2020 and use the website to support co-branded
sponsorship projects like the Go Green campaign.
3. Volunteering students. Once a year we run a volunteer program in conjunction with
University of Melbourne. Social sciences students donate 100 hours of their time to an NGO
of their choice as part of their year-end thesis. We typically receive 600 hours donated each
year. The website should act as a recruitment drive for these volunteers, as well as other
non-student volunteers.
4. Accreditation agencies. We are in the process of securing accreditation from ACNC
(Australian Charities and Not-for-profits Commission) and CMA. A professional web presence
will assist in this evaluation.
5. Partners. We are continually expanding our partnership network to environmental
organisations and lateral NGOs. The website should act as a vehicle to strengthen our
network.
6. Employees. The strength of our efforts relies on the quality of our people. We would like
the website to attract job applications from qualified individuals in the fields of marketing,
accounting and project management. The website should advertise the uniqueness of our
offering.
7. Photographers. Photographers typically spend 40 hours a year to profile our projects.
They are selected on a competitive basis but often donate free hours to capture specific
projects and events. We would like the ‘photo gallery’ to inspire professional photographers
to get involved.
8. Design students. We sell branded merchandise (t-shirts, caps and bags) in our online shop
as part of our fundraising. The designs and illustrations are donated by designers and design
students. We would like the site to attract further contributions in this area. An online
competition platform would be ideal.
9. Media. We have been featured in a variety of local magazines and radio stations. We would
like the website to attract further positive media attention and enable interested parties to
download our press kits.
Website activities and objectives
We would like the general user to engage in the following activities on our website. Items are listed
in order of importance:
▪ Donate online
▪ Subscribe to our newsletter
▪ Follow us on social media channels like twitter and Facebook
▪ Purchase our merchandise
▪ Download resources on “Think Green”
This ties in with our major website objectives:
▪ Create awareness about our organisation
▪ Generate donations and merchandise sales
▪ Build an online community
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
▪ Build a repository for resources and materials on “Think Green”
▪ Advertise uniqueness of organisation to partners, volunteers and the media
Navigation structure
The website will contain the following navigation structure. Alternate suggestions on page structure
are welcome:

       	Home
About Us Mission and vision
History FAQ
Board (6 members) Staff (12 members) Partners Projects
 Donate	Outline per project with image galleries and videos (2 projects for launch)	        
Subscribe to our newsletter Online shop (15 products for launch) Volunteer Think Green (resources centre with 10 articles for launch) Events calendar Image galleries (2 albums for launch, approx. 10 images per album) Careers (4 vacancies currently) Contact Us

Website main features
 Newsletter subscription
 Home page banner

	Online donation form with ability to pay via EFT, PayPal or credit card. We would like users to choose between recurring and once-off donations (please see Template 1 as a reference)

 Interactive image galleries
 Online shop selling our branded merchandise (also ability to pay via EFT, PayPal or credit
card); delivery is included in the purchase price and we post orders internationally; we
currently have 20 products in our shop ranging from branded t-shirts to bags

	Visual events calendar (we would like a full page calendar that highlights specific dates and allows users to toggle between months)

 Website keyword search
Competitor websites
Competitor website worth referencing are:
Bill and Melinda Gates Foundation – http://www.gatesfoundation.org/
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
We like the home page banner animation, the breadth of information as well as the extensive use of
multimedia throughout the site. The world map on the home page is a good reference for the
interactive project map.
Plant with Purpose – http://www.plantwithpurpose.org/
We like the design of the website as well as the interactive village feature.
Design
The design should be clean and ‘organic-looking’. We are leaning towards green as the dominant
hue together with neutral colours like beige and grey. We would like to feature a mixture of object
and people-based photography.
The home page design should tie in with our main message, which is:
Uplifting communities through environmental projects
Where people photography is concerned, a mixture of races and ages should be represented.
Other requirements
We are looking for an affordable and reliable hosting solution. We require 500 MB of disk space and
up to 10 GB monthly traffic. This excludes email hosting. We already have a domain secured.
Website Design and Development Assignment
For this assignment you will work with a team to develop a website. Your team will need to conduct
some research to find the information for the topic. The goal is to present the information (website)
in such a way that customers can use your website effectively. In addition, you will submit a brief
individual report about this assignment.
Teams:
You will be expected to choose your own teams for this project. Teams may consist of three or four
students. Your team needs to choose a team name and contact person. Students who are not in a
group must contact the lecturer.
The Website:
Good web design suggests that dividing material into bite-sized pieces relating to a portion of the
overall topic.
Good practice of web design is expected – e.g. appropriate navigation, a good writing style for the
web, well-thought out design to make material easily read on screen, and appropriate fonts and
colors. The home page should be index.html.
One of the pages (references.html) should contain accurate and detailed information about the
sources of information (contents and images) used in the web pages. It is expected that the
references be accurate and complete and follow an appropriate format.
Your website project must follow the hierarchical structure and file naming conventions given below.
Your marks will be deducted if you don’t follow this structure in your project.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
The Group Report:
Write a three page paper describing the process of creating your website, working with your client
and learning the technical skills necessary to do so. Discuss the things that went well on the site, the
things that you found difficult, things you would change if you could do it again and what your group
did on the project and how each of the group member personally contributed to the project.
Remember, unlike some of the other papers we have done in class, this is an actual essay, not a
rough designs or notes. Pay attention to grammar and spelling.
Make sure the name of your group and a listing of the members of your group are clearly identified
on the first page of this document.
Word limit: equivalent to 1200 words
Plagiarism and Collusion of Material:
One of the most common reasons for programming plagiarism is leaving work until the last minute.
Avoid this by making sure that you know what you have to do (not necessarily how to do it) as soon
as an assessment is set. Then decide what you will need to do in order to complete the assignment.
Since the web pages are submitted as a group, ensure that all members of your group follow strict
guidelines to avoid plagiarism.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
Requirements:
▪ Website should have 18(references page included)pages.
▪ Each of those pages should use same or similar style, so that the pages look
like they belong to the same website.
Validate your Webpage:

 	Each HTML page and CSS should pass the W3C validation. Validate the webpage using the W3C validator. All errors must be eliminated before assignment is submitted. Include the validation icon on your valid page *inside* your closing body tag at the base of your page/web site.

Navigation: 	Each page should have a meaningful title (using the same title for all the pages is not considered meaningful). You should have a consistent navigation, for example if you have a menu which links to different pages, the menu should appear in the same place in


all pages, so that users can easily find the menu and able to navigate to
different pages.
Design:
▪ Website demonstrates accepted graphic design principles (repeated
elements throughout, contrast, proximity, and alignment as well as
uncluttered space and subdued backgrounds).
▪ Website uses coordination of colors which do not hamper usage; this
includes text contrasting well with background
▪ Consistent design throughout the website
▪ You should use one external stylesheet, and optionally internal stylesheets
in different pages. The stylesheet should contain only the rules which are
common more than 2 pages or all the pages. The internal stylesheet should
contain rules which are used only in one particular page.
▪ You should organize all the pages in a good structure.
▪ You should layout your web pages using one of the layout techniques. You
should use <div> to layout your pages, using <table> for laying out is not
allowed.
▪ Your pages should be easy to read, easy to navigate. The text, border,
background etc. should be contrasting, and don’t use too many different
colors.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
▪ You should have enough text and 20 images in your website. You must add
multi-media contents (audio, video etc.).
▪ You should have at least a list in your website.
▪ You should have one contact form and one online booking form by using
the valid HTML5 form elements.
▪ If you’re using an image or some text from somewhere else, you must
clarify the origin of that resource in a comment in your HTML or CSS file,
right before the resource you’re using.
▪ Use at least 2 JavaScript Pop-up windows and 2 Alert boxes in
your website.
▪ Create the company logo and navigation bars by using the Font
Awesome (Font Awesome is a font and icon toolkit based on CSS
and LESS.).
▪ You should only use Google fonts in your website. Your marks
will be deducted in case of using other generic fonts by using the
html font tags.
▪ Add social media (Facebook, LinkedIn, Google +, Pinterest,
Instagram and Twitter) links in the footer section of each
webpage by using the Font-Awesome toolkit.
General:
▪ The website to be designed in wide screen format.
▪ The website to be developed to be a responsive website.
▪ Thetarget audience is all users of mobile,tablet, desktopand laptops.
Restrictions:
▪ Use of <TABLE> tags are not allowed to layout the webpage
▪ Each page must contain: A Header, Footer, Body section and
common elements (logo, menu)
▪ Use of multiple versions of images and CSS3 styling rules to
render web pages based on user platform and screen
resolution.
ASSIGNMENT SUBMISSION:
This assessment is a group project and students are required to work with their respective
groups. No individual submission will be accepted. You will not receive any marks for this
assignment if your group members collectively report against you for non-participation or
noncooperation.
You have to nominate someone as your group leader to coordinate the assignment
submission. Only one submission is accepted for each group.
▪ The assignment must be submitted online in Moodle.
▪ You should compress all your files into a zip (.zip) file
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
and name like “project_<Your Group Number>.zip”.
▪ You are not allowed to use open-source front-end library
(Bootstrap) and cross-platform JavaScript library (jQuery)
while designing this website.
▪ No paper based or hardcopy submission will be accepted.
The assessment process may require some students to attend an interview in order to explain
aspects of their assignment.
MARKING GUIDE:

Marking Criteria	Max Marks	Lecturer’s Expectation	Marks Assigned	Comments
Use of completed Assignment 3 task’s Website.	5	Meet all basic requirements of the Assignment
Home page (index.html)	3	Clear design and content
Webpage 2 (about.html)	3	Clear design and content
Webpage 3 (mission.html)	3	Clear design and content
Webpage 4 (history.html)	3	Clear design and content
Webpage 5 (boards.html)	3	Clear design and content
Webpage 6 (partners.html)	3	Clear design and content
Webpage 7 (projects.html)	3	Clear design and content
Webpage 8 (volunteers.html)	3	Clear design and content
Webpage 9 (donate.html)	3	Refer to Template1 at the end of assessment brief to design this form.
Webpage 10 (products.html)	3	Clear design and content
Webpage 11 (payonline.html)	3	Refer to Template2 at the end of assessment brief to design this form.
Webpage 12 (tgreen.html)	3	Clear design and content
Webpage 13 (calendar.html)	3	Clear design and content
Webpage 14 (gallery.html)	3	Clear design and content
Webpage 15 (faqs.html)	3	Clear design and content
Webpage 16 (contact.html)	3	Refer to Template3 at the end of assessment brief to design this form.
Webpage 17 (careers.html)	3	Clear design and content
Webpage 18 (reference.html)	3
Use of JavaScript	2	JavaScript should be used only on Webpages 11, 12, 13 and 14.
Use of Multimedia	2	Use multimedia only on Webpages 3 and 5.
Company logo and Navigation by using the combination of Font Awesome and Google fonts.	3
Use of Font-Awesome	2.5
Use of Google Fonts	2.5
Social Media Links	2
Widescreen layout	5
Responsive layout	9	Web site is interactive and adjusts based on device
Use of CSS3 media style rules	4	Use of proper HTML5 and CSS3 design guidelines
CorrectnessofHTML, CSS usage	5
Group Report	4
Total Max Marks	100	Total Marks assigned
Downgraded out 30

Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
GENERAL NOTES FOR ASSIGNMENTS:
Assignments should usually incorporate a formal introduction, main points and conclusion, and will
be fully referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly
recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details
please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download
the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are
inevitable academic skills that you must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless
specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be
failed. Work that includes sources that are not properly referenced according to the “Harvard
Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or
under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING:
High quality work must be fully referenced with in-text citations and a reference list at the end. We
recommend you work with your Academic Learning Support (ALS) site
(http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that
you reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the
lecturer notes. We want to see evidence that you are capable of conducting your own research. Also,
in order to help markers determine students’ understanding of the work they cite, all in-text
references (not just direct quotes) must include the specific page number/s if shown in the original.
Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking
on the following link: Plagiarism: How to avoid it
PLAGIARISM: HOW TO AVOID IT
You can search for peer-reviewed journal articles, which you can find in the online journal databases
and which can be accessed from the library homepage. Wikipedia, online dictionaries and online
encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be
overused – these should constitute no more than 10% of your total list of references/sources.
Additional information and literature can be used where these are produced by legitimate sources,
such as government departments, research institutes such as the NHMRC, or international
organisations such as the World Health Organisation (WHO). Legitimate organisations and
government departments produce peer reviewed reports and articles and are therefore very useful
and mostly very current. The content of the following link explains why it is not acceptable to use nonpeer reviewed websites: Why can’t I just Google? (Thanks to La Trobe University for this video).
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
TEMPLATE 1:
Make a Difference. Donate Now.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
TEMPLATE 2:
Contact us form
If you can’t find what you’re looking for, or if you wish to be contacted by one of our
advisors, please fill in the form below so we can get back to you.
To telephone us, visit our contact pages.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
TEMPLATE 3:
Purchase Order Form
1. BILLING ADDRESS
2. DELIVERY METHOD
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
3. PAYMENT METHOD