Higher Nationals

Assignment Brief – BTEC (RQF)

Higher National Certificate in Business

Student Name/ID Number
Unit Number and Title	Unit 1 Business and the Business Environment
Academic Year	2017 – 2018
Unit Assessor	TBC
Assignment Title	Business Environmental Analysis
Issue Date	08/11/2018
Submission Date	Check on CRM
IV Name	S Mustafa
Date	05/11/2018

Submission Format:

The submission is in the form of a written report that includes a PESTLE analysis and a SWOT or TOWS analysis, and a 5–10-minute PowerPoint presentation of the key findings.

The report should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 1,500 words, although you will not be penalised for exceeding the total word limit.

The presentation slides for the findings should be submitted with speaker notes as one copy. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system. The recommended word limit is 1000 words, including speaker notes, although you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.

Assignment Brief and Guidance:

*Please note that assignment guidance is for reference only and should be more specific in detail to meet customised needs.

With reference to Assignment one, you and your partner (pairs) have been employed as Business Analysts by a large multinational organisation to analyse the current environmental factors that influence or impact your chosen organisation.

1. Using PESTLE analysis identify and discuss the various macro environmental factors that

impact on the business, highlighting the positive and negative impacts.

2. Apply a SWOT or TOWS analysis to your organisation to identify their key strengths and

weaknesses. Explain the interrelationships these have with the external factors previously

discussed.

3. Present the internal and external analysis of key findings and explain how they influence

the decision-making process.

*Please access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global. Link to www.highernationals.com

Learning Outcomes and Assessment Criteria
Learning Outcome	Pass	Merit	Distinction
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.	P4 Identify the positive and negative impacts the macro environment has upon business operations, supported by specific examples.	M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro environment within an organisation.	D2 Critically evaluate the impacts that both macro and micro factors have upon business objectives and decision-making.
LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.	P5 Conduct internal and external analysis of specific organisations in order to identify strengths and weaknesses. P6 Explain how strengths and weaknesses interrelate with external macro factors.	M4 Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making.

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