MBB7006B ASSIGNMENT 3 BRIEF

Module code	MBB7006B	Module tutors	Chi Maher Francis Achi
Module title	Business Development and Value Creation
Level	7	Credit value	20
Assessment task	Business Plan
Word count	3,500
Assessment no.	3	of	3	Weighting	50%
Type of submission	Individual report.
Method of submission	Moodle submission link
Publication date	Monday 4th October 2021
Due date	Monday 10th January 2022, 12:00pm
Expected feedback date	Monday 31st January 2022
Format of feedback	Typed feedback within Moodle, available via the assignment link
Learning outcomes
LO2 Hands-on experience in creating business plans. LO3 A critical understanding of how different factors and decisions affect companies. performance. LO4 The ability to reflect on their own previous experience.
Assignment Description
3500-word report (50%) A 3500-word final individual report, 50% of the final mark. The final individual report will be a business plan for the development of a new venture. The business plan needs to fulfil two conditions: – It needs to be for a new venture (i.e., plans for existing business will not be accepted), and – It needs to be based on first-hand market data that validates the product/service/idea (market research). Plans that do not fulfil these two requirements will receive a fail. The plan should be written as if it will be presented to a group of potential investors. Penalties will be applied to over-length essays; five marks will be deducted for every 100 words or part thereof over the word limit.
Additional Information

The plan should be written as if it will be presented to a group of potential investors. Penalties will be applied to over-length essays; five marks will be deducted for every 100 words or part thereof over the word limit. The plan is expected to be based mainly on the author’s vision, although it should also be based on reputable literature and evidence. For the latter, the expectation is to have a minimum of 15 references in each plan. LAYOUT ➢ Executive summary ➢ Introduction ➢ A short business/Industry overview ➢ Market research ➢ A description of your product or service and why the product or service is needed ➢ Target market ➢ Marketing strategy ➢ Value proposition ➢ Organisation and management ➢ Funding/investment requirements ➢ Financial summary ➢ Conclusion A business plan helps you to focus strategy, manage milestones, assign, and track responsibilities and performance. Manage money using projections for sales, costs, expenses, and cash.

Assessment Regulations

Your attention is drawn to the University policy on cheating and plagiarism. Penalties will be applied where a student is found guilty of academic misconduct, including termination of programme (Policy Link). You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. You are required to provide an accurate word count on the cover sheet for each piece of work you submit (Policy Link). For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark (Policy Link). An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria of the (Policy Link). Please see the assessment criteria below.

PASS GRADES	FAIL GRADES
(100-85)	(84 – 70)	(69 – 60)	(59 – 50)	(49 – 40)	(39 – 20)	(19 – 0)
Overarching indicators:	All learning outcomes/asses sment criteria have been achieved to an exceptionally high level,	All learning outcomes/asse ssment criteria have been achieved to a high standard, and many at	All learning outcomes/asse ssment criteria have been met fully, at a good or very good standard.	All learning outcomes/asses sment criteria have been met.	One or more of the learning outcomes/asse ssment criteria have not been met.	A significant proportion of the learning outcomes/asse ssment criteria have not been met.	Most of the learning outcomes/asse ssment criteria have not been met.

beyond that expected at Level 7, with features consistent with Level 8 (doctoral study).	an exceptionally high level.
SUMMARY DESCRIPTOR: Learning accredited at Level 7 (Master’s) will reflect the ability to display mastery of a complex and specialised area of knowledge and skills, employing advanced skills to conduct research or advanced technical/professional activity, accepting accountability for related decision-making, including use of supervision.
Assessment criteria	General characteristics
Subject knowledge & understanding	Exceptional subject knowledge and conceptual understanding at the forefront of the discipline. Authoritative approach to complexity.	Comprehensiv e subject knowledge and conceptual understanding, informed by recent developments in the discipline, demonstrating reading/resear ch at significant depth/breadth . Informed & confident approach to complexity.	Detailed subject knowledge and conceptual understanding demonstrating purposeful reading/resear ch. Developing awareness of complexity.	Broad subject knowledge and conceptual understanding, demonstrating directed reading/researc h. Some awareness of complexity.	Reproduction of taught content and/or tendency to describe or report facts rather than demonstrate complex ideas. Any errors or misconception s are outweighed by the overall degree of knowledge & understanding demonstrated.	Insufficient evidence of knowledge and understanding of the subject and its underlying concepts.	Little or no evidence of knowledge and understanding of the subject and its underlying concepts.
PLO(s): All
Higher cognitive skills & originality	Rigorous and sustained criticality, independent thinking and original insight; convincing conclusions and/or application to practice.	Strong and sustained criticality and independent thinking/origin al insight; persuasive conclusions and/or application to practice.	Detailed criticality and evidence of independent thinking/origin al insight; logical and sustained conclusions and/or application to practice.	General criticality and some evidence of independent thinking; logical conclusions and/or application to practice.	Limited criticality and independent thought, leading to conclusions and/or application to practice that is poorly supported.	Mainly descriptive and/or inadequately supported conclusions and/or application to practice.	Little or no evidence of criticality and independence of thought.
PLO(s): 2 and 3
Advanced technical, professional and/or research expertise	Exceptional demonstration of advanced technical, professional and/or research expertise. Innovative. Work may challenge the existing boundaries of knowledge and/or practice.	Purposeful, systematic and sophisticated demonstration of advanced technical, professional and/or research expertise.	Purposeful, systematic and skilled demonstration of advanced technical, professional and/or research expertise.	Skilled demonstration of advanced technical, professional and/or research expertise.	Developing expertise. Inconsistent demonstration of advanced technical, professional and/or research conduct.	Limited demonstration of advanced technical, professional and/or research conduct.	Little or no demonstration of advanced technical, professional and/or research conduct.
PLO(s): All

Written and/or oral communicatio n [e.g. of information, results of research, ideas, concepts and arguments etc] and adherence to academic conventions	Professional, sophisticated/in novative communication, with exceptional clarity and/or audience engagement, and exemplary academic conventions.	Professional and fluent communicatio n, that holds the attention of its reader/audien ce throughout and which demonstrates academic conventions that are accurate and relevant to the level of study/beyond.	Fluent and coherent communicatio n, which demonstrates consistent and accurate academic conventions.	Mostly fluent and coherent communication; demonstration of appropriate academic conventions, which may include some errors or inconsistencies.	Communicatio n that is difficult to follow at times because of poor clarity/structur e; inconsistent demonstration of academic conventions.	Limited clarity and/or structure in communicatio n, and/or inadequate demonstration of academic conventions.	Highly limited clarity and/or structure in written and/or oral communicatio n. Inadequate demonstration of academic conventions.
PLO(s): All