BUS106 August 22, 2023 postadmin Post in Uncategorized Assessment Information Subject Code: Subject Name: Assessment Title: Length: Weighting: Total Marks: Submission: Due Date: Assessment Description . BUS106Marketing Principles Individual Case Study Analysis1000 words (+/- 10% allowable range) 40% 100Online via Turnitin Week 13 (Monday 9th of October 2017, 15:55PM AEDT) * Please remember the time difference between states The purpose of this individual case study analysis is to further your skills in applying relevant marketing analysis tools. It will also test your ability to identify a range of marketing problems and propose strategical solutions. This will enable you to apply marketing theories and concepts to a “real world” business case. Your first task is to read the following case study: Ventura Boats Case Study Ventura Boats is a family‐owned boat building business based in Coffs Harbour, New South Wales. Operating since1961, Ventura designs and builds high quality, small- sized, luxury boats that are made in traditional hand-built ways from traditional materials. Until now the business has prospered and it has built up strong reserves of cash. Ventura sell their boats to boat‐yards and also direct to consumers in Australia. However, the Australian domestic market is shrinking and more and more substitutes are becoming available. In contrast, there is fast market growth overseas where trading partners are available but, despite being the category market leader in Australia, Ventura has no experience in overseas markets. Ventura has always relied on traditional methods and materials to build its boats; this was fine in the 1960s, 70s and 80s but in recent decades there has been a move to newer and more efficient technologies both in materials and manufacturing processes. With no new models for decades, Ventura has a portfolio of products in decline In the Australian market. More worryingly, much of Ventura’s manufacturing technology is outdated and the CEO has told Ventura’s staff recently that ‘there is about to be Australian government legislation to restrict the use of some of our boat types.’ Despite having experienced and industry –respected staff, Ventura will not be able to make the technology changes fast enough before their current products become ‘illegal’ in Australia. This is not just affecting Ventura: other traditional boat‐builders in Australia face possible ruin too. Indeed, some of the larger and more technologically advanced boat‐builders are now looking to buy out their smaller competitors such as Ventura in order to acquire their market share, liquidate their assets and then close them down. Because of all of this, Ventura’s employees have low morale and significant staff departures are a risk (that is, Ventura’s best employees are likely to leave for other jobs if things don’t improve). On the brighter side, overseas governments place fewer restrictions on the use of traditional boats and Ventura’s current products will be legal there for many years to come. More than COMMONWEALTH OF AUSTRALIA CopyrightRegulations 1969This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information this, the growing economies of emerging nations are generating wealthy consumers who have a passion for luxury products. Based on the case study information above you are to: Perform SWOT analysis of Ventura Boats Analyse the threats and opportunities you have discovered about Ventura Boats future. Based on the Ansoff’s Matrix and identified threats and opportunities, suggest a strategical alternative that Ventura Boats should pursue in the future. Provide reasons for your answer and support your recommendations with credible sources of information. In preparing your recommendations, you will need to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. Your analysis document MUST follow a professional report structure: Title Page Table of ContentsSWOT AnalysisThreats and Opportunities AnalysisRecommendationsReference List (you must apply Harvard Referencing Style) COMMONWEALTH OF AUSTRALIA CopyrightRegulations 1969This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assignment Submission Students must submit their individual analysis via Turnitin on Monday 9th of October 2017, 15:55PM AEDT. This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of daysPenalty 1* – 9 days 10 – 14 days After 14 days Note 5% per day for each calendar day late deducted from the total marks available50% deducted from the total marks available. Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty For more information please read the full policy via http://www.kbs.edu.au/wp- content/uploads/2016/07/KBS-Assessment-Policy-v4.4_incl-SC-form-and-Med-Cert-1.pdf COMMONWEALTH OF AUSTRALIA CopyrightRegulations 1969This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information BUS106 Assessment Marking Rubric – Case Study Analysis 40% CriteriaHD (High Distinction) 85%-100%DN (Distinction) 75%-84%CR (Credit) 65%-74%P (Pass) 50%-64%NN (Fail) 0%-49%Analysis /40Your analysis clearly and thoroughly identifies and applies relevant BUS106 theories and conceptsYour analysis strongly identifies and applies relevant BUS106 theories and conceptsYour analysis satisfactorily identifies and applies relevant BUS106 theories and conceptsYour analysis partially identifies and applies some relevant BUS106 theories and conceptsYour analysis does not satisfactorily identify and apply relevant BUS106 theories and conceptsSuggestions /30From your comprehensive market analysis, you have drawn dynamic and convincing suggestionsFrom your comprehensive market analysis, you have drawn convincing suggestionsFrom your comprehensive market analysis, you have drawn mostly useful suggestionsYou have drawn some useful suggestions although a more comprehensive market analysis would have been helpfulYour market analysis lacked depth. This has impacted on the quality of your suggestionsReport Format /30 ScoreOut of 100Correct grammar and spelling throughout the analysis with no errors Your analysis is professionally presented and have been submitted in an entirely appropriate format In-text referencing and the resultant reference list are correct, with no errorsCorrect grammar and spelling throughout the analysis, with the occasional minor error Your analysis is professionally presented and have been submitted in appropriate format In-text referencing and the resultant reference list are correct, with only the occasional minor errorMostly correct grammar and spelling used throughout, with occasional minor and/or major error(s) The format chosen for your analysis is appropriate but some improvements would enhance its presentation Mostly correct in-text referencing and a reference list with minor errors and the occasional major errorMostly correct grammar and spelling used throughout, with consistent minor and/or major errors The format chosen for your analysis is appropriate, but major improvements would enhance its presentation Mostly correct in-text referencing and a reference list with major errorsSpelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis The format chosen for your analysis lacks thought and consideration for the intended audience In-text referencing and/or reference list is mostly incorrectFeedback and Grades will be released via Turnitin COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.