boutique restaurant

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Questionnaire

We are conducting a dining experience survey of boutique restaurant customers. The aim of the study is to find out more about the servicescape, authenticity, staff empathy and experience that influence future behavioural intention. All information and opinions provided will be strictly confidential, used for research purposes only and managed in accordance with the Privacy Act. Thank you for your time and cooperation in assisting the educational development of students at Victoria University.

SECTION A. GENERAL QUESTIONS

Boutique Restaurants are generally small or medium in size with a focus on uniqueness, food quality, customized design and very personal service. They have a strong personality and rich in local flavour and spirit with price in middle and upper bands.

1. Have you dined in a boutique restaurant in the last six months?

Yes (Go to Question 2) No (STOP, Thank you)

2. Which boutique restaurant have you visited most recently?

Name: ————————————————————————–

Location: ————————————————————————

3.Have youdined in thisboutique restaurant previously?

Yes No

4. What was the main reason for your dining at this boutique restaurant? (Tick one box only)

Family outing Outing with friends Business purposes Special occasion Other —————–

5. Who were you dining with? (Tick one box only)

Alone Business Associate Family and friends Spouse/partner

SECTION B SERVICE SCAPE, EMPATHY, AUTHENTICITY, EXPERIENCE AND BEHAVIOURAL

INTENTION

Please tick (√) your choices relate to the boutique restaurant you most recently visited

6. Please indicate your level of agreement with each of the following statements in relation to the Servicescape of the boutique restaurant you most recently visited with

1= Strongly Disagree 7= Strongly Agree

Architectural style of this restaurant is attractive 1 2 3 4 5 6 7
Interior décor is visually appealing 1 2 3 4 5 6 7
Natural elements are pleasant 1 2 3 4 5 6 7
Décor personally designed 1 2 3 4 5 6 7
Furniture is of high quality 1 2 3 4 5 6 7
Temperature is just right 1 2 3 4 5 6 7
Aroma is enticing 1 2 3 4 5 6 7
Noise level is acceptable 1 2 3 4 5 6 7
Air quality is good 1 2 3 4 5 6 7
Colors create a warm atmosphere 1 2 3 4 5 6 7
Restaurant lighting is appropriate 1 2 3 4 5 6 7
Lighting makes feel welcome 1 2 3 4 5 6 7
Dining areas are clean 1 2 3 4 5 6 7
Restrooms are clean 1 2 3 4 5 6 7
Walkways and exits are clean 1 2 3 4 5 6 7
Layout makes it easy to move around 1 2 3 4 5 6 7
Seating arrangement is comfortable 1 2 3 4 5 6 7
Tableware is of good quality 1 2 3 4 5 6 7
The linens are of good quality 1 2 3 4 5 6 7
Menu design is attractive 1 2 3 4 5 6 7
Menu has good variety in food & drinks 1 2 3 4 5 6 7
Food presentation is visually attractive 1 2 3 4 5 6 7
This restaurant is conveniently located 1 2 3 4 5 6 7
Surrounding area is good 1 2 3 4 5 6 7
Parking at the restaurant is adequate(some individuals may not drive) 1 2 3 4 5 6 7
Visibility of the restaurant is good 1 2 3 4 5 6 7

7. Please indicate your level of agreement with each of the following statements in relation to your perceived authenticity of the boutique restaurant you most recently visited with

1= Strongly Disagree 7= Strongly Agree

The appeal of this restaurant is that it matches my impression of local culture and/or a specific region (repetitive) 1 2 3 4 5 6 7
This restaurant makes me feel connected to local culture and/or a specific region (repetitive) 1 2 3 4 5 6 7
This restaurant looks very authentic to me 1 2 3 4 5 6 7
The restaurant has a strong connection to local culture and/or a specific region (repetitive) 1 2 3 4 5 6 7
I perceived the presentation of the food as authentic 1 2 3 4 5 6 7
I perceived the taste of the food as authentic 1 2 3 4 5 6 7
I perceived the menu/name of dishes as authentic 1 2 3 4 5 6 7
I perceived the cooking/recipes of dishes as authentic 1 2 3 4 5 6 7
I perceived the interior design of the restaurant as authentic 1 2 3 4 5 6 7
I perceived the music at the restaurant as authentic 1 2 3 4 5 6 7
I perceived the appearance of employees at the restaurant as authentic 1 2 3 4 5 6 7

8. Please indicate your level of agreement with each of the following statements in relation to your dining experience at the boutique restaurant you most recently visited with

1= Strongly Disagree 7= Strongly Agree

I felt thrilled about the new dining experience(repetitive) 1 2 3 4 5 6 7
I was indulged in the selection of dishes 1 2 3 4 5 6 7
The dining experience was really enjoyable(repetitive) 1 2 3 4 5 6 7
The experience was exciting(repetitive) 1 2 3 4 5 6 7
It was novelty. 1 2 3 4 5 6 7
It was my once-in-a-life experience 1 2 3 4 5 6 7
The experience was unique. 1 2 3 4 5 6 7
I had really experienced something new 1 2 3 4 5 6 7
I closely experienced the local culture 1 2 3 4 5 6 7
The dining experience is more attractive than I thought 1 2 3 4 5 6 7
My experience was pleasant(repetitive) 1 2 3 4 5 6 7
The experience was relaxing(repetitive) 1 2 3 4 5 6 7
I can experience the unique lifestyle at this restaurant 1 2 3 4 5 6 7
I feel like being myself during meaningful experience at this restaurant 1 2 3 4 5 6 7
I feel that I am connected with this restaurant 1 2 3 4 5 6 7
I enjoy the authentic dinging(spelling error) experience and service provided by employees in this restaurant 1 2 3 4 5 6 7
I was provided with a personalised experience 1 2 3 4 5 6 7

9. Please indicate your level of agreement with each of the following statements in relation to staff empathy at the boutique restaurant you most recently visited with

1= Strongly Disagree 7= Strongly Agree

The staff are willing to help 1 2 3 4 5 6 7
The staff are polite and friendly 1 2 3 4 5 6 7
The staff give customers personal attention 1 2 3 4 5 6 7
The staff are passionate 1 2 3 4 5 6 7
The staff provide relief and comfort to me when I felt bored owing to the long queue 1 2 3 4 5 6 7
The staff are neat and gracefully dressed 1 2 3 4 5 6 7
The staff brings the local culture to customers 1 2 3 4 5 6 7
The staff asked questions to know what I wanted 1 2 3 4 5 6 7
The staff understood my particular needs and requirements 1 2 3 4 5 6 7
The staff went above the call of duty to make me happy 1 2 3 4 5 6 7
The service provided by the staff made me feel special 1 2 3 4 5 6 7
The staff always provided prompt service 1 2 3 4 5 6 7

10. Please indicate your level of agreement with each of the following statements in relation to your future behavioral intention to visit of this boutique restaurant with

1= Strongly Disagree 7= Strongly Agree

I am planning to revisit this restaurant in the near future 1 2 3 4 5 6 7
I will make an effort to revisit this restaurant in the near future 1 2 3 4 5 6 7
I am willing to revisit this restaurant in the near future 1 2 3 4 5 6 7
I will recommend this restaurant to my friends 1 2 3 4 5 6 7
I will say positive things about this restaurant to others. 1 2 3 4 5 6 7

11. What is the most memorable experience you had at this boutique restaurant?

SECTION D. ABOUT YOURSELF

Please tick (√) the boxes applicable to you.

12. Please indicate your gender.

Male Female Other

13. Please indicate your age group.

18 – 21 32 – 47 Over 67
22 – 31 48 – 67

14. Please indicate your highest level of education.

High School Bachelor degree Doctoral Degree
Diploma Master Degree Other (Specify)………..

15. Please indicate your current occupational group.

Professional Retiree Government Officer Other (Specify):…
Student Housewife Business owner

16. Please indicate your personal annual gross income group.

A$20,000 & under A$50,001-80,000 A$100,001-150,000
A$20,001- 50,000 A$80,001-100,000 Over A$10,000

17. Please indicate your country of birth: _______________________________

THANK YOU FOR YOUR PARTICIPATION