Tourism Australia invites tourists to share pictures of their holidays on its social media sites, thus enabling tourists to co-create Australia’s destination image. Contiki Holidays co-creates by providing an online MeetUp facility where passengers can chat to other people on the same tour departure date, upload photos and generally build connections as they move together from anticipation and planning through to travel, return and recollection.

Investigate another example of co-creation in the tourist experience, following the examples provided. Include the names of the tour operators, tourism offices, airlines, hotels etc. that you have identified, summarise the method(s) used and how they relate to the phases of the tourist experience