MNG81001 Assessment 2 Review PLAN

MNG81001 Assessment 2 Review PLAN
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1.Plan
25th to 31st
March
2. Draft
1st to 7th
April
3. Edit
8th to 14th
April
MNG81001 Assessment 2 Review PLAN
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1.Plan
25th to 31st
March
2. Draft
1st to 7th
April
3. Edit
8th to 14th
April
Getting started
1. Analyse and plan the question
2. Understand how to develop an argument
3. Choose your position
4. Start looking for your sources
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Assessment 2 PERSUASIVE EVALUATION
Document design Short report format
Due Date Monday 15th April 9.00am (QLD time)
Length 750 words +/-10%
+
5 PPT slides (150 words)
Weight 20%
No. sources Five (5)

1. The Task
Your boss, the Marketing Director of Company ABC, is
deciding whether to introduce a new virtual marketing team
with staff located in Melbourne, Los Angeles, Shanghai and
Bangalore. The alternative is to keep things the way they are
and continue to use the central more traditional face-to-face
(F2F) marketing team based in the Melbourne headquarters.
The purpose of this assignment is to write a short report
seeking to persuade your boss of your position.
What will your advice be to the Marketing Director? Will you
argue for the creation of a new virtual marketing team or
argue to keep the central more traditional face-to-face (F2F)
marketing team in Melbourne?
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2. Understand how to develop an
argument
• The purpose of many academic texts is to
persuade and this is typically done through the
use of ARGUMENT.
• Argument seeks to state a position on an issue
and give reasons, supported by evidence, for
agreeing with that position.
• NB: In Assessment 2 you have to decide: are you
in favour of the new virtual marketing team OR
are you in favour of the traditional face-to-face
(F2F) marketing team based in Melbourne?
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Five paragraph structure
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For the argument:
Point 1
For the argument:
Point 2
Against the argument =
counter argument: Main
point +
Knock down the counter
argument = Rebuttal
3. Choose your position
How can I develop an argument out of the evidence to
support my own position?
• First, you need to chose your position. When you are
researching a topic, you will probably come across a range
of positions, sometimes extremely opposed to each other.
You will then have to evaluate each position and decide
why one is more valid than another. This will help you to
decide what your own position is, so that you can establish
the starting point of the argument for your paper.
Sometimes your position will be determined by the amount
of source material available.
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Exercise:
– Brainstorm: What are the main points of the
virtual team?
– What are the main points for the F2F team?
– Decide on your opinion
– Consider the main points – the good and the bad
(the for and against)
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Structure your assignment
• Introduction
– Contextualisation statement
– Purpose
– Thesis statement
– Blueprint
• Body: develop your argument
– Paragraph 1 FOR
– Paragraph 2 FOR
– Paragraph 3 AGAINST +
REBUTTAL
• Conclusion
• References (new page)
Plan your writing spatially
• What is the total word
count
• How many words can you
allocate to each
topic/paragraph?
• How little or how much do I
need to read and note for
each item?
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To help reach your own point of view on the
facts or ideas:
• read some other points of view on the topic.
Who do you feel is the most convincing?
• look for patterns in the data or references.
Where is the evidence strongest?
• list several different interpretations. What are
the real-life implications of each one? Which
ones are likely to be most useful or beneficial?
Which ones have some problems?
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General characteristics of a team
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Five contributions teams make
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Five common dysfunctions in teams
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Virtual teams
• Uses computer technology and groupware so
that geographically distant members can
collaborate on projects and reach common goals
• A primary advantage: can utilise most talented
group of people in complex projects
• Also present challenges:
– Trust and relationships building
– Shaping culture
– Monitoring progress
– Rewarding members
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What effective virtual team leaders do
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For the Virtual Team
For traditional F2F team based in Melbourne
• Organise your ideas
– Try the concept pyramid
– What is a concept? A mental representation of a
group of items which are similar in some way.
– Organise concepts into hierarchies.
– Each level of the pyramid shows information of a
different category.
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Your position

Argument 1 FOR
Specific examples
Evidence
Argument 2 FOR
Counter argument
Rebuttal

4. Start looking for your sources
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1.Plan
25th to 31st
March
2. Draft
1st to 7th
April
3. Edit
8th to 14th
April
Writing drafts
1. Draft 1: a quick draft to get ideas down
– Use your plan
– Focus on the assignment question
– Clarify your key points
– Write headings and sub headings
– Add in supporting details
– Link it up
– Stick to your plan
2. Draft 2: Fine-tune the structure
3. Draft 3: Fine-tuning and style
4. Draft 4: Finishing touches
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Develop a strong thesis statement
The thesis statement or main claim must be debatable
An argument piece of writing must begin with a debatable thesis or claim. In other
words, the thesis must be something that people could reasonably have differing
opinions on. If your thesis is something that is generally agreed upon or accepted as
fact then there is no reason to try to persuade people.
Example of a non-debatable thesis statement: Pollution is bad for the environment.
This thesis statement is not debatable. First, the word pollution means that something
is bad or negative in some way. Further, all studies agree that pollution is a problem;
they simply disagree on the impact it will have or the scope of the problem. No one
could reasonably argue that pollution is good.
Example of a debatable thesis statement: At least 25 percent of the federal budget
should be spent on limiting pollution.
This is an example of a debatable thesis because reasonable people could disagree
with it. Some people might think that this is how we should spend the nation’s money.
Others might feel that we should be spending more money on education. Still others
could argue that corporations, not the government, should be paying to limit
pollution.
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The thesis needs to be narrow
• Although the scope of your paper might seem overwhelming at the start, generally
the narrower the thesis the more effective your argument will be. Your thesis or
claim must be supported by evidence. The broader your claim is, the more
evidence you will need to convince readers that your position is right.
• Example of a thesis that is too broad: Drug use is harmful to society.
• Why:
1. what is included in the category ‘drugs’? Is the author talking about illegal drug
use, recreational drug use (which might include alcohol and cigarettes), or all
uses of medication in general?
2. in what ways are drugs detrimental? Is drug use causing deaths (and is the
author equating deaths from overdoses and deaths from drug related violence)?
Is drug use changing the moral climate or causing the economy to decline?
3. what does the author mean by ‘society’? Is the author referring only to a
particular country or to the global population? Does the author make any
distinction between the effects on children and adults?
There are just too many questions that the claim leaves open. The author could not
cover all of the topics listed above, yet the generality of the claim leaves all of these
possibilities open to debate.
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Example of a narrow or focused thesis: Illegal
drug use is detrimental because it encourages
gang violence.
• In this example the topic of drugs has been
narrowed down to illegal drugs and the
detriment has been narrowed down to gang
violence. This is a much more manageable
topic.
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THE RELATIONSHIPS BETWEEN THE DIFFERENT
PIECES OF INFORMATION = SYNTHESISATION
What is synthesising?
• Synthesising is an important and complex skill required in academic
writing. Synthesising involves combining ideas from a range of sources
in order to group and present common ideas or arguments. It is a
necessary skill used in essays, literature reviews and other forms of
academic writing.
• Unlike summarising and paraphrasing, which only uses one author’s
ideas at a time, synthesising combines ideas from more than one text
or source.
• Synthesising allows you to:
– combine information and ideas from multiple sources to develop and
strengthen your argument(s)
– demonstrate that you have read widely on the topic
– use and cite multiple sources.
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• Structure your writing
– Group ideas together
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Box A
Box B
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Source: http://learninghub.une.edu.au/tlc/aso/aso-online/academicwriting/synthesising-evidence.php
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Source: http://learninghub.une.edu.au/tlc/aso/aso-online/academicwriting/synthesising-evidence.php
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Organise your argument: Structural
elements
• Claim/position: The overall thesis the writer will argue for.
• Data: Evidence gathered to support the claim.
• A bridge: Explanation of why or how the data supports the claim,
the underlying assumption that connects your data to your claim.
• Backing: Additional logic or reasoning that may be necessary to
support the warrant.
• Counterclaim: A claim that negates or disagrees with the
thesis/claim.
• Rebuttal: Evidence that negates or disagrees with the counterclaim.
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When you rebut or refute an opposing position, use the
following three-part organisation:
1. The opponent’s argument: At the beginning of your paragraph,
you need to state, accurately and fairly, the main points of the
argument you will refute.
2. Your position: Next, make clear the nature of your disagreement
with the argument or position you are refuting.
3. Your refutation: The specifics of your counterargument will
depend upon the nature of your disagreement. If you challenge a
writer’s evidence, then you must present more recent evidence. If
you challenge assumptions, then you must explain why they do
not hold up.
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Claim: Hybrid cars are an effective strategy to fight pollution.
Data1: According to Smith (2018) driving a private car is a typical citizen’s
most air polluting activity.
Bridge 1: Because cars are the largest source of private, as opposed to
industry produced, air pollution, switching to hybrid cars should have an
impact on fighting pollution.
Data 2: Each vehicle produced is going to stay on the road for roughly 12 to 15
years (Jones 2017).
Bridge 2: Cars generally have a long lifespan, meaning that a decision to
switch to a hybrid car will make a long-term impact on pollution levels.
Counterclaim: Instead of focusing on cars, which still encourages a culture of
driving even if it cuts down on pollution, the nation should focus on building
and encouraging use of mass transit systems.
Rebuttal: While mass transit is an environmentally sound idea that should be
encouraged, Wilson (2018) claims it is not feasible in many rural and
suburban areas, or for people who must commute to work; thus hybrid cars
are a better solution for much of the nation’s population.
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Gambling has become an accepted reality of
society. Playing the weekly lottery and betting
on horses are just a few of the many forms of
gambling. Although it is considered to be a
harmless hobby to some people, it is an illness
to others. Despite the studies that indicate that
gambling can have negative effects on the
family, health sector, and the law and
enforcement system, it is the attractive revenue
that gambling provides to governments that
help t o reveal that the benefits of the
legalisation of gambling are greater than the
costs.
Background
information
Beginning of
argument
against
Beginning of
argument for
Example: Should gambling be legalised
[Introduction]
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Source: (Adapted from) http://write-site.athabascau.ca/paragraphresource/pdf/Annotated-Argumentation.pdf
The most prominent argument as to why the legalisation of
gambling has been so popular is the enormous revenue it
generates for governments. With a venture that grosses over
fifty billion a year, many governments view gambling as an
attractive way of bringing in money to the state (Smith
2018). Brown and Wilson estimate that the prohibition of
gambling would result in a tax increase between ten and
fifteen per cent to replace gambling revenues. Given the fact
that eighty-two per cent of Australian households in 2017
took part in some form of gambling, taking this activity away
followed by increasing taxes would not resonate well with
the public (Jones & White 2017). Such a high percentage of
people gambling illustrates how the popularity of legalised
gambling can attract people to cities, therefore providing a
boost to the city’s tourism industry.
Topic sentence
introduces first pro
argument listed in the
thesis
Citations from
different sources
synthesised with the
argument
Explanation
Paragraph in favour of legalising gambling
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Second paragraph ‘for’
The legalisation of gambling has allowed the state
to take the control away from the underworld.
This has weakened the power of embezzlers,
forgers, and armed robbers, all of
whom use gambling as an arena for their work
(Peterson,2016). It is important to realise that
prior to its legalisation, those in control of
gambling ‘completely dominated the underworld’
(Garner 2017, p.55). While it appears that the
legalisation of gambling has
provided society with positive results, one must
also recognise the negative effects that it has had
on the family, health sector, and the area of law
and enforcement.
Topic sentence
introducing
second main
argument for.
Evidence
Transition
sentence leading
to against
arguments listed
in the thesis
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Third paragraph: against
When analysing the cost-benefit effects of the
legalisation of gambling, one should also examine the
impact on health. One problem is that gambling has
provided everyone with an opportunity to take part in
an act that can potentially impact people’s health and
the health of those closest to them. Studies suggest
that spouses of gamblers have a high rate of
depression (Jones & Smith, 2011). Understanding that
the spouses of gamblers do require help from the
health system, it is important to recognise that only a
minority have problems (White, 2012). Therefore, the
argument of those opposing the legalisation of
gambling on the rationale that it takes its toll on our
health care system does not carry much weight, as the
strain on the health sector is minimal.
Topic sentence
introduces first
against argument
listed in the thesis
Refuting con
argument with
evidence and
documented details
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[Conclusion]
Legalised gambling has provided governments with a great
source of revenue, it has helped to provide a tourist attraction
to many cities, and it has provided a safer environment for
people who enjoy gambling. One cannot dismiss the potential
dangers of gambling; however, one must always accept the
responsibility for their actions. Family members, school
systems, and any business profiting from the gambling industry
should do their part in helping to ensure that gambling is
regarded as a social outing, or in the case of the purchaser of a
weekly one dollar lottery ticket, a fun hobby.
Conclusion making
full circle and
restating thesis
Clearly showing which
side of the argument
the writer supports
Reinforcing stance
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Two excellent videos to watch !
https://www.youtube.com/watch?annotation_id=annotation_345067849&feature=iv&src_vid=
oAUKxr946SI&v=h2I6N5tsKhc
https://www.youtube.com/watch?v=oAUKxr946SI
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